If this were not enough, in 2004 tattoo artist, Louis Malloy, flew from the UK to give David Beckham, a new winged cross tattoo on the back of his neck, during a soccer tournament. Beckham got his arm tattooed, showing Victoria in Hindi. Though the rage and enthusiasm of tattoo, as a body art was gaining popularity, it was with the British football star, David Beckham, that the tattoo craze reached its zenith. It was during this period, when the idea of tattoo being an excellent self-expression art form, caught both the common mass and the celebrities by their imagination wings. The art, which was until then, sported by a minority group, started expanding in its reach.
The craze of celebrity tattoo took shape in the 20th century, when the western rock and pop artists showed their keenness for tattoo art. However, during those times, family crests and other small signets were popular tattoo designs, which they sported on their forearms and other body parts. The art of tattooing, as a fashion trend, emerged in the 19th century, by the British upper classes.